Steinbring Inc.

Have you ever watched a business fail and thought to yourself that you would of done things better? Something tells me that Robert Pazornik, CEO of new San Francisco-based LicketyShip had that idea.
Do you remember Kozmo? Me neither but Kozmo was an “immediate delivery” eCommerce site launched in 1998 that offered free delivery, within an hour, of anything you want from magazines to a DVD player. Of course, with such an insane business plan, they burned through $280 million in venture capital and then closed their doors in 2001.

Well Robert Pazornik is going to try the idea again. Pazornik saw that 30% of Amazon orders are shipped using overnight shipping, signaling that there is people out there who are willing to pay a big premium for quick delivery. LicketyShip is going to offer ~20,000 items via their site to people in select markets. When you buy something from their site, you pay around $20 for shipping. They dispatch a courier to a local retailer to purchase the item, and then they deliver it to you within two hours.

Will it work? Only time will tell.

[ Via TechCrunch ]