Cadbury Apologizes Over Cemetery Stunt
February 26th, 2007 . by joe
The UK firm was promoting its Dr Pepper drink in the US by organising gold coin treasure hunts for big cash prizes.
Contestants flocked to the 347-year-old Granary Burying Ground to find the hidden coin, but the site was shut amid fears that graves may be desecrated.
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Cadbury Schweppes communications director Andrea Dawson-Shepherd said: “It was not an appropriate place to bury a coin. It was poor judgment and we have apologised to the authorities. No damage was done to any of the graves.”
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